Japanese advertisement has reached its extreme

Dentsu, the leading ad agency in Japan, happens to be one of the largest agencies in the world. So you would assume that Japan ads are creative, full of color and rich media, and filled with catchy consumer-targeted messages.

I can bet you a gazillion yen no one in Dentsu could've invented this ad.





This one from a convenient store near my friend's house in Tokyo. No, it was not publicized in any major media, but this is definitely worth a note in our high-digital, super hi-fy, SNS-monopoly advertisement era. Nothing fancy; Just graffiti at its best! Japan's advertisement has reached another high.

As you can see, behind the fridge door are several coffee cans, including "Boss" from Suntory. On the door, the writing says:


"The Best Ever. Boss Rules."


Pretty sure the guys at the store were thinking of ways to promote this new "Boss" drink, and with all companies cutting down on promotion budgets, the geniuses here decided to devote this door (ad) space solely to Suntory.

If you're a shop owner, you call the cops when you spot a prankster writing scribbles on your wall or entrance door. But, before you ring that kid in, you might want to use him to good use.

He may become your next creative ad designer!

>via: My friend's blog