Dentsu, the leading ad agency in Japan, happens to be one of the largest agencies in the world. So you would assume that Japan ads are creative, full of color and rich media, and filled with catchy consumer-targeted messages.
I can bet you a gazillion yen no one in Dentsu could've invented this ad.
This one from a convenient store near my friend's house in Tokyo. No, it was not publicized in any major media, but this is definitely worth a note in our high-digital, super hi-fy, SNS-monopoly advertisement era. Nothing fancy; Just graffiti at its best! Japan's advertisement has reached another high.
As you can see, behind the fridge door are several coffee cans, including "Boss" from Suntory. On the door, the writing says:
"The Best Ever. Boss Rules."
Pretty sure the guys at the store were thinking of ways to promote this new "Boss" drink, and with all companies cutting down on promotion budgets, the geniuses here decided to devote this door (ad) space solely to Suntory.
If you're a shop owner, you call the cops when you spot a prankster writing scribbles on your wall or entrance door. But, before you ring that kid in, you might want to use him to good use.
He may become your next creative ad designer!
>via: My friend's blog
Friday, January 30, 2009
Japanese advertisement has reached its extreme
Tuesday, January 27, 2009
Tokyo, a clean city? Not always
Hell, Tokyo will never beat Singapore, but a lot of foreigners visiting Tokyo say that "it's a clean city."
If you identify "clean" as a city that will let you inhale dirt, dust, fog, asbestos, sand, mud water - you name it - all in the midst of your lunch hour or a walk to work, then Tokyo just might be the city for you.
Taken from a rooftop of a building near my workplace. You can actually see the pedestrians just a wall (or a plastic cover) away from this nasty pollution.
Not to mention myself, sucking in a nice dough of asbestos taking these photos. Thank you very much.
*Movie of this pollution coming soon.
Reporting on the other side of Tokyo from the other side of the Pacific
OK, so I'm starting this site with no special intention but to introduce this beatiful country rich in culture. But be aware, it's nothing special - just the ordinary life in the heart of Tokyo.
But I must say (and I hope I speak for those who have been here), there's something to living in Japan. The people are kind, but at the same time, can be very pervy. The food is delicious to say the least, but at times, they'll raise your eyebrows. I - accustomed to life in the US - would never be able to get accustomed to some of the un-Western-like customs of this country.
So I'll be reporting on some of the unknown aspects of Japan that'll make you wonder and ponder for a second. Let me know what you think. That'll give me some consolation, at least, that I'm not alone (or skewed) with this view of Japan.
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